Business intelligence (BI) is an umbrella term that refers to the technology solutions businesses use to collect, store, and analyze data that their sales, marketing, and manufacturing activities generate. This information provides […]
Software-as-a-Service (SaaS)—also known as cloud-based software—is now mainstream. From massive corporations to tiny mom-and-pop shops, cloud-based software is the default deployment method for nearly every type of business technology in […]
Do you know how many different software make up your marketing tech stack? You’ve probably got one for analytics, one for attribution, one for customer engagement, and maybe some for […]